SOPHIA (Σοφία, Greek for “wisdom”) is a Creative and Cultural initiative and a brand which strives to evoke the authentic and the cultural story telling of Greek craftsman artists and designer, through ethical trade and collaborative processes.

By promoting, selling or simply sharing beautiful ideas or products, we can empower local economies and strengthen communities, starting with our own in Greece. We believe in starting local with the hope that these ideas spread globally.

Enjoy Thinking is a brand which strives to evoke the authenticity deeply engraved on ancient Greek cultural heritage of Grece through ethical trade and collaborative processes.

Based on their history's concept of beauty, health, endurance, strength, victory and wisdom, and inspired by all those things that have remained constant, beautiful, authentic and true, “Enjoy thinking” collection is an ever growing line of handmade home accessories from statuettes and cushions to tableware, t shirts and jewelry.

Created exclusively in Greece and Europe, Sophia’s concept collection is the first step of an initiative aiming to generate a cultural alliance and a creative cluster supporting the sustainable development of artists and professionals involved in arts, design, fashion, arts & crafts.