Our Story
Mérci, meaning “Thank You” in French, was born out of gratitude — to our patrons, our brands, and our journey. Founded in 2016 under The Sun and Moon Company, Mérci stands as India’s first true multi-brand luxury home store, bringing together the world’s most renowned names in porcelain, crystal, décor, and lifestyle under one roof. At Mérci, we believe in more than transactions — we believe in connection, authenticity, and a fair sense of luxury.
Founder’s Vision
“I was a banking and financial lawyer before I became a retailer by chance. My husband built a beautiful building that deserved a gorgeous store in the front — and I decided to bring luxury home.”— Kahini Batta Aurora, Founder & Creative Director Having shopped across the world for her home and her mother’s, Kahini realised that most “European” products in India were either rebranded or overpriced. Mérci was conceived to bring genuine European luxury home — with honesty, fair trade, and timeless taste.
Our Philosophy
“Luxury brought home at a fair price.”Mérci’s foundation rests on honesty — no rebranding, no unnecessary markups. Our pricing remains 25–30% above European retail (inclusive of Indian tax), ensuring accessibility without compromise on quality. We believe luxury should be scarce yet approachable, and every purchase should evoke gratitude, beauty, and meaning.
Family Businesses
• Real Estate Development
Residential Colonies and Large Apartment Projects: With a legacy of developing 18–20 residential colonies over five decades, our family has played a significant role in shaping the real estate landscape of Dehradun. We are now focusing on large-scale apartment projects of about 300–400 units, offering modern living spaces equipped with world-class amenities.
We are also developing India’s first St. Regis Residences (Villas and Apartments), setting a new benchmark for luxury and hospitality in residential living.
• Education
Nestled in the serene Himalayan foothills, Dehradun is renowned for its prestigious boarding schools. Our family operates a distinguished 40-acre boarding school on its own hill, known for its holistic educational approach that fosters academic excellence, creativity, and personal growth.
We are also collaborating with a Swiss boarding school for an exclusive partnership, and plan to introduce vocational institutions such as a French Pastry School and a Swiss Finishing School in the near future.
• Distribution & Retail
For over four decades, our family has held a leading position in the distribution and retail industry across North India. We are exclusive distributors for global brands such as Diageo and Pernod Ricard, maintaining a legacy of excellence built on trust and expertise.
Our extensive network and deep market understanding have ensured our continued dominance, delivering quality products and services to our partners and clients.
• Hospitality
We are proud to collaborate on the first St. Regis Hotel & Resort in the Himalayan region — a landmark that combines heritage, sophistication, and modern luxury. Alongside this, the upcoming St. Regis Residences redefine elite living with unmatched hospitality and design.
• Hotels & Restaurants
Our family also owns and operates several hotels and restaurants across North India, each designed to deliver unique and memorable experiences. From fine dining to boutique stays, every establishment upholds a commitment to superior hospitality and culinary excellence.
• Paramedical & Allied Sciences College
Our Paramedical and Allied Sciences College in Dehradun has become a leading institution offering programs in Agriculture, Mass Communication, Business Management, Nursing, Public Health, and Hospital Administration.
Equipped with state-of-the-art facilities, we are dedicated to nurturing future leaders through quality education and innovation.
• Brick Manufacturing
Our commitment to excellence extends to the brick manufacturing sector, producing the finest quality bricks in Northern India from six modern kilns. These high-grade materials are integral to construction projects across the region, contributing to architectural integrity and aesthetic appeal.
Brand Positioning
Mérci was India’s first authentic multi-brand luxury lifestyle store — not a rebranded label, but a curated collection of heritage brands. From the moment a client steps out of their car at The Chanakya, New Delhi, to browsing our IDA and Rajpur boutiques in Dehradun, every interaction is crafted to exude elegance and warmth.
We proudly represent the world’s most exceptional names — Bernardaud, Wedgwood, Waterford, Royal Doulton, Royal Albert, Rosenthal, Versace, Vista Alegre, Pinto Editions, Porcel, Moser, Artel, Christofle, Bordallo Pinheiro, and many more — each presented with its full design language and story.
Our Journey
2016 — First store at IDA, Dehradun (Rosenthal & Versace).
2017 — Distributors for Wedgwood, Waterford, Royal Doulton.
2020 — Rajpur boutique; Gabriela Seres & Leah Singh.
2021 — Website launched & new global brands onboarded.
2024 — Flagship at The Chanakya, Delhi above Chanel.
2025–27 — Expanding to Mumbai, Hyderabad & Goa.
Our Presence
Flagship: IDA – EC Road, Dehradun
Highstreet: Rajpur Road, Dehradun
Luxury Destination: The Chanakya, New Delhi
Upcoming: Mumbai · Hyderabad · Goa
Mérci Concierge
The Mérci Concierge assists in curating homes, gifting lists, and timeless living experiences.
Team & Training
Our team brings global expertise from houses like Gucci and Giorgio Armani, ensuring a refined experience — from curation to after-care.
Gratitude & Ethos
At Mérci, “Thank You” is not just a name — it’s our way of life. Every product, gesture, and experience is born from gratitude, sincerity, and beauty.“We hope to make living well fashionable.”